Tuesday, January 24, 2006

The man behind Abercrombie & Fitch

This guy is so hella creepy looking, especially when you consider he's 61. He looks like the practice dummy that Jocelyn Wildenstein's surgeon used before putting her under the knife for the first time.

This article is a fascinating peek into the creation of a brand identity that still amazingly has steam. PS...why doesn't he just come out of the closet? When you read his backstory, it totally fits. The whole A&F aesthetic is based on wanting to belong with the cool kids....which in his case meant straight guys that knew how to play sports. "Nobody knows anything about his private life"...that's because if he was actually out of the closet it would ruin the demographic for the brand.

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