Ruling Reversal
So as you will recall, I had a good belly laugh about the first issue of Men's Vogue. I didn't think it was going to fly...but now, well, let's just say I'm man enough to admit...those crazy kids just might be on to something. I was particularly taken by the penultimate issue with Sir Hugh Jackman on the cover.
Playboy may claim to be all about the articles, but this magazine really is. Flip inside and you've got a piece on Peter Beard's new book from Taschen, for example. And nary a female covermodel in sight...so far. In this Maximized world, that's an impressive editorial direction that really sets them apart. Well played.